Week 16 Recap: Perry's Big A.I. Opportunity, Jeopardy with Angie, Design Aesthetics & Emma's Cynic GPT

🧠 Day 76 – November 10, 2025
Perry: McKinsey AI Report + Tool Time + The Aesthetics Revolution

Perry lifted the AI note-taker ban and announced multi-platform livestreaming (Facebook, Instagram, LinkedIn, maybe even Twitch for the gamers). He kicked off the session with the McKinsey 2025 State of AI report, which revealed shocking underutilization: companies have only implemented 20% of planned AI initiatives—despite layoffs—and just 10% have scaled usage. That leaves major opportunity in sectors like HR, supply chain, and manufacturing.

One Ignite member sold $60K in Microsoft Copilot consulting in just 30 days by offering solutions that work inside tools corporations already approve. Perry’s big takeaway: learn to sell inside the systems companies already use.

He also reminded everyone that humans make snap trust decisions based on aesthetics. Ugly websites = subconscious fear triggers. Tailwind-based design systems, proper spacing, and brand alignment matter more than most realize. Perry introduced the “Would It Fund?” test—if you showed your brand to a Silicon Valley VC, would they laugh or invest $1M?

Tool Time featured member-submitted AI tools that save hours of work. Springboard continues upgrading its funnel templates, Lovable offers pro design, and Lovart delivers jaw-dropping visuals.

🎖️ Day 77 – November 11, 2025 (Veterans Day)
Emma: ChatGPT Personalization Deep Dive + Project Sharing + Study & Learn

Emma led a full-stack personalization masterclass on ChatGPT, covering tone presets (Default, Listener, Robot, Nerd, and her favorite: Cynic—the snarky, brutally honest editor).

She made a passionate case for enabling ChatGPT memory for recurring clients or project types. With live demos, Emma showed how to delete outdated memories (like when a client leaves a company), how to clear chat threads after handoff, and why using memory selectively creates smarter project partners.

New feature drop: Projects can now be shared like Google Docs—with edit or chat-only permissions. Emma demoed a full Black Friday Bootcamp campaign written in 30 minutes for a foster kids fundraiser, then showed how her client Boris could layer in details.

Also spotlighted: “Study & Learn” (the Einstein-training feature), which trains ChatGPT into domain-specific experts using uploaded content.
Emma’s verdict? Most are sleeping on it—and shouldn’t be.

🎮 Day 78 – November 12, 2025
Angie: AI Party Tricks Jeopardy - 20 Years of Gamified Learning

Angie returned with her signature style—gamified AI education—and launched a fully interactive Jeopardy-style game to help beginners understand AI. Categories included AI 101, Marketing, Sales, Operations, and Strategy, with playful questions like “The A in AI stands for this.”
(Answer: What is Artificial?)

The game design? A 75-slide hyperlinked deck complete with timers, sound effects, and a $200–$600 scoring system. Volunteers Tanya and Shamari played live, while the group engaged via chat.

Angie’s story came full circle—from being a “biracial military kid with coke bottle glasses” who learned to use humor and performance to fit in—to empowering communities to overcome fear of AI in the same way.

She equipped attendees with templates, guides, and SOPs to replicate the game at chambers of commerce, holiday parties, and beyond. Streaming to Perry’s channels, she made it clear: If you know AI, you’ve got a responsibility to help others understand it too.

🍪 Day 79 – November 14, 2025
Russell: Viral Food Content Factory – AI Images, Recipes & Motion

Russell revealed the behind-the-scenes system for creating viral, scroll-stopping food content using AI—applied to Perry’s Homemade Recipes brand.

The process:

1. Use Prompt Genius GPT to describe real images
2. Feed descriptions into:

• Recraft (best typography)
• GetIMG.ai (40 free credits)
• Nana Banana (great vertical 3:4 aspect)
• Compare outputs. Choose the best “ambiance” image

He selected a peanut butter cookie image with perfect ambiance, then used Gling.ai to animate it with crumbs and motion.

Next up: recipe creation. The prompt?

“Create a recipe for this dish, keep it simple, easy, few ingredients.”

This avoids GPT’s default overcomplicated instructions. Canva templates made the final content look like top-tier viral posts, complete with Pinterest-ready text overlays and shareable cards.

Russell questioned competitors: "That stuff probably isn’t even real.” His system? Fast, beautiful, and nearly free.

🔹 Day 80 – November 15, 2025
Laura Betterly: How to Write AI Copy That Doesn’t Suck (Last-Minute Pinch Hitter)

Laura jumped in last minute (Emma was off working on “something amazing”)—and of course, her cat photobombed the Zoom:

“She can smell a Zoom call from a thousand feet away.” 🤣

🔥 Her thesis: Most AI copy sounds like “a robot had a baby with a LinkedIn influencer.” Why?

1. No context—people say “write me an email” with zero details
2. No voice training—GPT defaults to bland without examples
3. You accepted the first draft—would you do that with a real copywriter?

Her fix:

• Start with research (Reddit, Amazon reviews, avatar docs)
• Load GPTs with sales pages, posts, and swipes to learn tone
• Refine like a boss—it’s a smart intern, not a savant

🧠 Tool Stack: Claude for copy, Perplexity for facts, ChatGPT for final polish.

💌 Tech Stack: Beehive for newsletters, GoHighLevel for front-end, and automations via Zapier or Make.

Bonus: Laura’s GPT mastermind has multiple trained writers fighting over who can improve the copy best. “Please and thank you” are standard... just in case.